The world is changing, businesses are changing, requirements are changing. This digital transformation has open doors to new opportunities. The new normal is expecting the next generation to strong on virtual platforms because when do people get their 1st impression of you? Is it when you meet 1st time! No, you make a first impression even before you meet. Few facts why we need personal branding are
- More than 40% of employers screen candidates on social media and rising.
- 43% of those have found information on social media that factored into the decision not to hire candidates.
- Recruiting via social media is growing with 84% of organizations using it currently and 9% planning to use it.
- 70% of hiring, managers say they’ve successfully hired through social media.
- 91% of employers are using social media to hire talent, today.
These facts and figure from the survey agencies can be an eye-opener for young aspirants, who need to question themselves that
- Are we preparing for this digital world?
- Are we acquiring the new skill sets?
Personal branding is one of the important and trending requirements of the new normal. What exactly is Personal Branding, Well, Jeff Bezos, founder, and CEO of Amazon has rightly quoted and personal branding is your image or impression with others based on their experience and interaction with you.
Personal branding is a process which involves finding your uniqueness, building a reputation on the things you want to be known for, and then allowing yourself to be known for them. Ultimately, the goal is to create something that conveys a message and that can be monetized.
How can young aspirants create their own brand? The answer to this question lies in the individuals’ hands. Few important keys step to create your own brands are:
- Identify your strengths.
You need to list your key strengths. This can be done by introspecting, interacting with people who can help you with genuine inputs about yourself or take personal assessment test available online. - Be consistent to improve your strengths.
Once you identify your strength practice regularly to improve through communication in your social and professional network, get additional training and be open to change. - Showcase your talent to the proper audience through the proper network.
Be active and conscious which communicating on social media sites like Facebook, Instagram, Twitter, or professional sites like LinkedIn. Your every post is directly associated with building your positive or negative personal brand.
Along with this be adaptive, keep learning and be positive. Remember no one can create a better brand of your better than you.
You can get in touch for any queries or support related to career guidance through LinkedIn at www.linkedin.com/in/shailendra-vidhate
Prof. Shailendra C. Vidhate
Associate Professor, Training and Placement Officer